Billboard: C		Objective: Develop slogan that will establish image of Argent as friendly, small-town bank with big city services. Head: Use Our Imagination.
Billboard: C/D		Objective: Encourage awareness of and support for the local arts community. Head: Keep Our Artbeat Strong!
Billboard: D		Objective: Reinforce Whitney's image as a distinctly local financial institution by featuring a unique New Orleans location.

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